Integrated advertising, promotion, and marketing communications, Global Edition
Kenneth E. Clow
Integrated Advertising, Promotion, and Marketing Communications speaks to an evolved definition of integrated marketing and teaches students (of marketing or otherwise) how to effectively communicate in the business world. This text covers advertising and promotions, but also the role of social media, blogs, mobile messaging, and other marketing tactics. As marketing has evolved to include more stealth approaches, so has the text. To help students retain ideas, each chapter includes tools that allow them to apply concepts to real-life situations.
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Temas: Administración y Economía; Marketing
Editorial: Pearson Educación
Formato: Lectura en línea y descargable por 1 día