Global Marketing, Global Edition
Warren J. Keegan
Resumen
Marking the 20th anniversary of this series of textbooks, this Ninth Edition of Global Marketing builds on the tradition and successes of previous editions. Its environmental and strategic approach outlines the major dimensions of the global business environment. In this edition, as in all previous editions, the authors’ goal has been to write a book that’s authoritative in content yet relaxed and assured in style and tone
Detalles del libro
  • Temas: Administración y Economía; Marketing
  • Editorial: Pearson Educación
  • Año: 2017
  • Formato: Lectura en línea y descargable por 1 día
  • Ejemplares: 15
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